Online Business, Measured

I run affiliate sites, SaaS products and trading accounts, and I write up what happens, including the parts that go wrong. Also: SEO For You, one SEO tip a day, as a song.

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Affiliate Site

A site that recommends products through tracked links and earns a commission on each sale. Cheap to start, slow to rank, and dependent on Google.

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Amazon FBA

Send products to Amazon's warehouses and let them handle storage, shipping, returns, and support. Capital-heavy, fee-heavy, and product research decides everything.

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Blogging

Publish on a niche topic and earn from ads, affiliates, and your own products once the traffic arrives. Cheap to start; the traffic is the hard part.

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Coaching

Sell one-on-one sessions, group programs, or courses in a niche like fitness, business, or life skills. High margins, low startup cost, and a lot of marketing.

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Dropshipping

Sell products online while the supplier holds the stock and ships it. Low startup cost, thin margins, and a business that runs on ad spend.

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Etsy Shop

Sell handmade, vintage, or digital products to Etsy's built-in audience. Cheap to start, crowded, and the fees add up to 20-30% of every sale.

arnjen.com Indexing Collapse: From 250 Indexed Pages to 1

arnjen.com went from roughly 250 indexed pages to 1. Google crawled and indexed almost the whole site, then removed the pages in batches into Crawled - currently not indexed.

250 Programmatic SEO Pages, 100% Indexed, Zero Backlinks

From 18% to 100% indexation in 30 days without a single backlink. Full data from my programmatic SEO experiment at 8 weeks: 43,500 impressions, what drove indexation, and why CTR is still terrible.

I Built 225 Programmatic SEO Pages, Google Indexed 18%. Here's the Data.

The follow-up to my pSEO indexation experiment. After 4 weeks: 225 pages built, 41 indexed, 6,220 impressions, 7 clicks. Full GSC data breakdown, what worked, what failed, and the changes I'm making.

programmatic SEO experiment featured image

Rebooting Arnjen.com With a Programmatic SEO Indexation Pace Experiment

I rebuilt arnjen.com to document SEO experiments in public. First up: measuring indexation pace for programmatic pages with a dashboard fed by the Search Console and Bing Webmaster Tools APIs.

How AI Is Changing SEO, and Google's Grip on Search

AI is changing how search engines read intent and how content gets made. What that means for SEO, for Google's dominance, and how to adapt: intent, structured data, voice and mobile.