SEO Experiments & Case Studies

arnjen.com went from roughly 250 indexed pages to only 1 indexed page in Google. After initially crawling and indexing almost the entire site, Google later removed the pages in batches and moved them into “Crawled - currently not indexed.” This post documents the full indexing collapse, what the Search Console data shows, and why getting indexed once does not guarantee staying indexed.

From 18% to 100% indexation in 30 days, without building a single backlink. The full data from my programmatic SEO experiment at 8 weeks: 43,500 impressions, what drove indexation, and why the CTR is still terrible.

The follow-up to my pSEO indexation experiment. After 4 weeks: 225 pages built, 41 indexed, 6,220 impressions, 7 clicks. Full GSC data breakdown, what worked, what failed, and the changes I'm making.

I rebuilt arnjen.com and started documenting SEO experiments in public. The first one is simple: measure indexation pace for programmatic pages. I built an indexation dashboard at /index that pulls data from the Google Search Console API and Bing Webmaster Tools API, so I can track total pages, indexed pages, and index rate without guessing.

AI is changing how search engines interpret intent and how content gets created. This post covers what that shift means for SEO, what it could mean for Google’s dominance, and how to adapt with intent focused content, structured data, and voice and mobile optimization.